Sustainable Sourcing

Our ambition is to source only renewable and recyclable materials

We are working to make our business sustainable across our value chain. Because a significant proportion of our impact comes from the raw materials we use, we need to make the right decisions about how, where and what we source. Today, we select sustainable and renewable materials whenever possible. We have commitments for two of our main raw materials: paper and palm oil.

Progress on paper

Our main raw material is paper and other wood-based products, which we use for catalogues and packaging. Forests are a vital part of global and local eco-systems – they provide habitats, preserve biodiversity, clean our air and water, absorb carbon and provide people with materials, food and livelihoods.

In line with a strategy developed in collaboration with the Rainforest Alliance in 2010, we have committed to source 100% of our paper and board packaging and publications from credibly certified or recycled origins by 2020. In practice, this means giving preference to Forest Stewardship Council (FSC) certified paper when possible. If FSC is not available, we allow other certifications that meet our minimum requirements - these are very closely modelled on FSC Controlled Wood requirements. [1].

Every year we ask our paper and board suppliers to report on their paper use and full supply chain. We ask for data on the quantity of paper and board, the location of the forests and the exact species of the trees. This data is consolidated and we report publicly on the results. We have not yet had these results independently audited, but are working closely with the Rainforest Alliance to understand and analyse our suppliers' responses and documentation. For example, in 2015, we were able to trace 98% of our catalogue paper to a credibly certified origin.



Progress on palm oil

We are among the industry leaders when it comes to sustainable sourcing of one of our main raw materials – palm oil. Palm oil is one of the world’s most widely used raw ingredients and demand continues to rise. This is a problem because its cultivation has a number of serious environmental impacts – such as large-scale forest conversion and habitat loss, soil erosion, pollution and climate change. However, compared to other vegetable oils, palm oil gives the highest yield per hectare and requires the fewest fertilisers and pesticides.  


By 2020, we have committed to source 100% certified physically segregated palm oil [2]. While there is enough of this resource available in its raw form, there is a very limited supply of its derivatives. Because it is these derivatives that go into our product ingredients, we cannot switch as quickly as we would like to physically segregated palm oil. See our sourcing commitments page or the RSPO website (Roundtable on Sustainable Palm Oil) for information on this issue.


This commitment will be a significant challenge, but we have a strong track record to work from:

  • In 2010, we started purchasing GreenPalm credits to cover 100% our consumption and raise awareness of the issues surrounding palm oil. We were among the first in the cosmetic industry to do this.
  • In 2012, we made the world’s first foaming product that contained only RSPO certified segregated sustainable palm oil.
  • In 2013, WWF gave us 11 out 12 on their Palmoil Scorecard, placing us among the best in our industry.
  • In 2014 we started purchasing mass balance certified palm oil and in 2015 this represented 10% of our total volume. We plan to increase the share of mass balance materials further during the coming years.
  • We have participated in RSPO Conferences since 2011, and are currently a member of four different working groups within the organisation. We are recognised as a role model in our industry and continuously work to share insights with companies who want to make their palm oil use sustainable.
  • In October the Swedish Initiative on Sustainable Palm Oil in Cosmetics and Detergents was launched with Oriflame as one of the co-initiators.
[1] Of the many forest products certifications currently available, FSC is the preferred option. However, because we cannot always use FSC we have created a minimum requirements framework that has very similar standards to that of FSC controlled wood. By demanding that material from other certifications schemes also complies with these requirements, we can ensure that it comes from a responsible source.
[2] The Roundtable on Sustainable Palm Oil developed a standard for the certification of sustainable palm oil production. The Segregation supply chain model ensures that RSPO-certified oil palm products delivered to the end user comes only from RSPO certified sources. In other words, we can guarantee all the palm oil in a product comes from a sustainable source. For more information, please visit