Goal 10: Source Renewable and Sustainable Materials Whenever Possible

Commitment: Source 100% certified physically segregated palm oil [1] by 2020.

On track. In 2015 we continued to purchase certified segregated palm oil for our trademarked product. In 2014 we started purchasing mass balance certified material and during 2015 this volume represented 10% of the palm oil used. We plan to increase the share of mass balance materials further in the coming years.

Commitment: Promote sustainable palm oil by purchasing GreenPalm credits to cover 100% of our consumption.

Progress: Completed. We purchased GreenPalm credits to cover our full 2015 volume.

Commitment: Source 100% of wood fibre from credibly certified sources by 2020

On track. In total, all paper and board surveyed in 2015 showed a compliance rate of 97%. We will keep working to ensure that 100% of our paper is proven acceptable by our policy.

Commitment: Source 100% of catalogue paper from credibly certified origin by 2016.

On track. In the annual supply chain analysis of our catalogue suppliers we found that 98% of catalogue paper was fully compliant with our paper commitment – which means it came from a credibly certified source with an intact chain of custody.


Commitment: Source 100% of display packaging cartons and leaflets from FSC certified sources by 2016.

On track. The analysis of our supply chain for packaging cartons and leaflets purchased during 2015 showed that 85% of the material was certified by the Forest Stewardship Council (FSC), a decrease compared to previous year mainly due to lower global volumes in combination with a growth in Asia.


[1] The Roundtable on Sustainable Palm Oil developed a standard for the certification of sustainable palm oil production. The Segregation supply chain model ensures that RSPO-certified oil palm products delivered to the end user comes only from RSPO certified sources. For more information, please visit