Goal 6: Improve the Sustainability Profile of Our Products 


Commitment: Drive continuous progress by ensuring that product categories improve their sustainability profile year-on-year.

Progress: On track. Several initiatives are in progress with the aim to improve the products’ sustainability profile looking at both the raw material and product perspective. A number of launches with a clear sustainability direction are being developed. All exfoliating products launched in 2015 contained natural origin scrubs. Our Ingredient Integrity Process progressed allowing us to address specific ingredients. Strategy work within all categories is being formalised.

Commitment: Develop a tool to drive sustainability improvements in product development by 2014.

Progress: Completed. The tool has been launched and applied to a number of relevant ranges enabling us to drive improvements by comparing different alternatives during the development process.

Commitment: Continuously increase the use of post-consumer recycled (PCR) plastics in our cosmetic packaging materials.

Progress: On track. PCR content is being introduced in plastic tubes wherever possible. Due to a number of reasons, e.g. limitations in suppliers providing PCR, the percentage of tube concepts launched during 2015 containing PCR material decreased to 10%.


Goal 7: Focus on innovation

Commitment: From 2015, launch at least one sustainable Oriflame product innovation annually, for example the innovative Ecobeauty range.

Progress: Completed. In 2015 all of our new scrub products launched with natural origin beads, e.g. poppy seed, almond shell, silica and sugar. In 2016 we will see the re-launch of a more refined, luxurious Ecobeauty range which will include some certified organic skincare products and certified Fairtrade skincare products.

Commitment: Launch a biopolymer packaging.

Progress: Completed. In 2015 we carried out a successful industrialisation trail of a biopolymer bottle in one of our manufacturing sites, and subsequently launched 100,000 bottles on the market. We are currently assessing feasibility of driving the use of biopolymers further.


Commitment: Focus on innovation by increasing use of actives from plant biotechnology.

Progress: Completed. We have incrementally increased the use of plant stem cells in our products from 4 products on the market in 2013 to 20 products on the market in 2015, and will continue to drive forward.