Packaging That Performs

Oriflame’s cartons, bottles, tubes and jars are a large part of our environmental impact. The vast majority of our packaging materials consist of paper and other wood-fibre materials, plastics and glass. We make sure all our primary packs for example, the tube or bottle a product comes in are recyclable so they can be disposed of responsibly where recycling facilities are available. And we are continuously working to find the right balance between more lightweight packaging and durability. Below are some of the initiatives we are actively working on to improve the impact of our packaging.


Cartons, liners and leaflets

  • We started working with the Rainforest Alliance to improve the impact of our paper and other wood-based packaging. With their help, we set goals to increase the percentage of materials that are FSC certified.
  • During 2015 we sourced 85% of display packaging cartons and leaflets from FSC certified sources and although percentage decreased compared to 2014, we are still on track to meet our 2016 target of 100%.


Reducing impact from plastic

  • In 2011 we started using post-consumer recycled plastics (known as PCR plastics) in some of our tubes. Ecobeauty and Love Nature are examples of ranges using PCR plastic, and our ambition is to increase usage across all our brands.
  • The vast majority of the materials we use are recyclable and our ambition is use only recyclable materials. One small but important achievement was the development of the Ecobeauty pump which is made out of only plastics, and therefore 100% recyclable. Pump-based products are notoriously hard to recycle because of their mixed material makeup; the Ecobeauty pump however does not contain any metal and is, as a result, much easier for our customers to dispose of responsibly.
  • In 2015 we successfully carried out a trial run of biopolymer-based packaging in our Love nature range. Because this uses plant-based materials rather than petroleum, it has a lower climate impact.


Recycled glass

  • We used recycled glass in our Ecobeauty Eau de Toilette which was launched in 2012. However, because of a lack of demand from other fragrance companies, our supplier has stopped production and the product is discontinued.